About MeWho is Ronnie Coggins?
I am a Graphic Design Specialist with 15+ years experience in the management of the complete design process, from conception to delivery. My main goal is to stretch the boundaries of print and digital design in order to make my client’s identity stand out from the crowd. I am an expert in interdepartmental coordination and communication. Working in sync on a group project is vital to it’s completion as well as it’s effectiveness.
Mspark™ ignite results, Helena, AL
The nation’s dominant provider of direct marketing services to rural consumers.
Graphic Artist/Front End Developer, April 2005 – present
Demonstrates extensive knowledge in the creation of effective and responsive HTML email blasts with the lowest possible spam scores.
Uses creativity to determine styles, size and arrangement of illustrative material and copy. Demonstrates advanced skills in Adobe Photoshop, Illustrator and InDesign in the Creative Cloud.
Creates aesthetically pleasing ads, which compliment the product/service being advertised.
Demonstrates intermediate level of conceptual and current original designs. Able to originate work and create complete rebuilds with minimal guidance from art director.
Demonstrates understanding of design principles, current design trends, typography and color theory.
Takes a proactive approach to completing jobs correctly with use of creative talent and knowledge of effectiveness principles, even if rough art is lacking.
Concentrates on accuracy, monitoring checklists.
Balances creativity and speed to ensure the jobs get done with style and on time.
Ability to work on multiple projects simultaneously and adjust priorities to meet evolving deadlines.
Produces high quality work at high volume.
Works to ensure brand standard compliance for team ads and franchise client to ensure continuity.
Assists with additional responsibilities and extra projects as needed which may include, but are not limited to, in-house graphic design projects, franchise spec ads, new advertising initiatives, and so on.
Strong organizational skills.
Demonstrates flexibility and the ability to receive constructive feedback.• Design, develop and implement graphic layout and production.
Serves as the departmental USPS Business Reply Mail and barcoding specialist.
Vital in the implementation of various client company brand guidelines.